“We aren’t entirely sure how to market this” was one of the
reasons the publisher used for dropping my novel. In all honesty I get that one. The novel ended up being a paranormal, sports
romance. And the sport involved isn’t
one of the bigger sports, it is ice hockey.
My husband (a lifelong hockey fan and a man who played until he was in
his 40’s) once called ice hockey ‘the fourth ring in the three ring circus of
sports in the US’.
I couldn’t have picked a sport like football, basketball or
baseball.
I like hockey. I’m
willing to put in the time to research about hockey, about the organizations
and the culture. Heck I even have put in
a lot of time to research fighting and the sorts of men that become enforcers
(fighters) in the NHL, even though none of my characters have been
enforcers. If you are wondering it is normally
guys who have caretaker personality who end up fighting the most. I’m guessing that my love of the sport and my
willingness to put the time in are the reason that only one of my non hockey
stories have sold.
So I have to figure out a way to start and market my own
sub-genre. In the 80’s I started reading
fantasy books set in modern cities. It
may have taken years, but Urban Fantasy is a common sub-genre. So given enough time and effort maybe the ‘next
new big thing’ will be ‘paranormal sports romance’, it may take twenty years,
but I’m still young.
How about you?
What is your favorite sub-genre to read or write?